Push vs. Pull Marketing is a big dumb debate. Seth Godin’s book Permission Marketing has been grossly misinterpreted by a generation of online salespeople. His book says that it’s most effective to do permission vs. interruption marketing. A church formed around this and took it too far. Push marketing and pull marketing (where the customer…
Tag Archive: business
Mortgage Loan Officer Business Plan For Social Media 2010: Originate Using Social Media
Loan officer business plans are harder to make than ever before. Fundamentally, its about contacts, units, closings That’s what it’s all about, and making this happen for a loan officer is no easy task. There are great “free” resources online to get business, but it comes down to a couple of things: talking to and…
