The Mushy Middle sucks. It’s a site that doesn’t quite do the job that it’s supposed to do: persuade your customers to take the next step. You are in the mushy middle if you’re trying to be all things to all people and don’t have a disciplined Internet strategy. You’re in the mushy middle if…
Tag Archive: internet marketing
Using Your Permission: How To Stop Leaving Money On The Table.
Push vs. Pull Marketing is a big dumb debate. Seth Godin’s book Permission Marketing has been grossly misinterpreted by a generation of online salespeople. His book says that it’s most effective to do permission vs. interruption marketing. A church formed around this and took it too far. Push marketing and pull marketing (where the customer…
