Tag Archive: push???pull strategy

Using Your Permission: How To Stop Leaving Money On The Table.

Push vs. Pull Marketing is a big dumb debate. Seth Godin’s book Permission Marketing has been grossly misinterpreted by a generation of online salespeople.  His book says that it’s most effective to do permission vs. interruption marketing.   A church formed around this and took it too far.  Push marketing and pull marketing (where the customer…